IATA World Passenger Symposium presents Seminar on Post-Sale Ancillary Revenues - Driven by Human Desire and developed at MIT! | ||||||||||||||
| ||||||||||||||
Ancillary revenues reported by airlines rose to €18.23bn in 2011, an increase of 66% in two years. We expect this figure to grow considerably as the industry develops ever more sophisticated approaches to generating ancillary revenues. | ||||||||||||||
For example, research at the Center for Transportation & Logistics at the Massachusetts Institute of Technology (MIT) has shown that traditional commercial techniques miss an important angle in achieving the best possible financials for airlines: the consumers' unfulfilled desires. | ||||||||||||||
The concept of 'Concurrent Optimization' extends airline efforts to capture value from consumer surplus using Dynamic Travel Options to unlock this potential of 5-7% incremental revenues. | ||||||||||||||
| ||||||||||||||
| ||||||||||||||
Amadeus will present a summary of how airlines are leveraging distribution technology currently available to profitably increase their revenues and manage a consistent merchandising strategy across all customer touch points. Optiontown will show how airlines can use Dynamic Travel Options to learn about, and meet, their customers' unfulfilled desires by offering Dynamic Travel Options after they have purchased a ticket but before the flight departs. This approach can be used by airlines to:
"Satisfied customers experiencing new levels of convenience and comfort are the 'by-product' of this new revenue stream in ancillaries." During the interactive workshop, we will:
| ||||||||||||||
| ||||||||||||||
Register now | ||||||||||||||
| ||||||||||||||
Read More on Optiontown.com or IATA | ||||||||||||||
| ||||||||||||||